Let’s take a look at some of the most common BMR usage questions:

1. Should I use 150 word posts or longer articles? We’ve seen no drop off in indexing with short 150 words posts compared to longer ones.  The argument for longer posts is that your link(s) are surrounded by more relevant content, but it’s really one’s opinion whether this provides any benefit or not.   Our advice is normally to focus on shorter posts to accumulate links from more sources, but feel free to experiment and see what works for you.
2. Do I need to include my link in the first paragraph? We only show a snippet of each post on the blog homepages.  This snippet will remain on the homepage on average 3-5 days.  During the time the only real purpose is to provide bots an easy way to find the posts. Since your posts will roll off page 1 after a few days there’s no benefit to having a link in the first paragraph.  Sure if it makes sense to include it there, go for it.  But don’t get overly stressed about adding a link in the first sentence or paragraph.
3. How many posts per day should I be doing? This circles back to your keyword research.  If you are going after a competitive market like “car insurance” for example be prepared to dig in.  If your keyword phrase is “best red widgets in madison county” you might only have to write 1 post to get to no 1. If you have a new site, an older site with no existing backlinks, or a site with little link velocity (no links built to the site in months or years) it’s best to start off slow.  Maybe 1 post per day or even 1 every other day.  The goal is to keep your link building natural. After a period of time slowly increase your post speed.
4. Should all my links point to my homepage? Absolutely not (unless you have other link building going to other pages of your site).  That’s not natural at all.  Maybe 40% of your links should point to your home page, the rest should be going to inner urls.  And likewise you shouldn’t hammer your site with the same keywords over and over.  It doesn’t hurt every now and then to include a random “click here” link in one of your posts.